Product Info

Quick Facts

The FIRST tube-forming mascara (technology invented by blinc!)

Tiny, water-resistant tubes form around each eyelash providing volume & length

  • !  Not an oil-based paint like traditional mascaras
  • !  blinc mascara cannot run, flake, smudge, smear or clump even

if you have oily skin, cry, sweat or rub your eyes

You have 60-90 seconds to apply & get the look you want before it sets
Tubes act like a cast, locking in & holding curled lashes longer

High-definition, tapered application brush

Great for those with sensitive eyes & contact lens wearers because it cannot flake into the eye, causing no irritation

Safe for lash extensions

Does not require an eye make-up remover

Tubes slide off your lashes by simply combining lots of water & gentle pressure (from fingertips or washcloth)
You will actually see the tiny tubes in your hands (they are not your lashes!) leaving no tint or residue behind

Comes in 6 colors – black, dark brown, medium brown, dark green, blue & purple

Retails for $26 USD / $30 CAD / £21.50 / €25

Sales Pitch

blinc Mascara

Have you heard of blinc mascara? It’s the world’s first mascara invented to form tiny water-resistant tubes around your lashes that simply slide off into your hands upon removal!

To really understand blinc, you need to forget everything you know about traditional mascaras. Since blinc mascara is not an oil-based paint like other mascaras, so it cannot act like them. This means no smudging, clumping, running and most importantly, no flaking into your eyes, making it ideal for those with sensitive eyes as well as contact lens wearers. You apply blinc on clean and dry lashes (i.e. make sure no water, lotions, moisturizers or foundation is on your lashes prior to applying blinc). You have about 1 ½ minutes to build up and get the look you want before it sets. Once it sets, you cannot add any more coats, the tubes would have set around your lashes giving them both volume and length.

Removal is simple. blinc mascara only requires a combination of lots of warm water and gentle pressure (from a cloth or fingertip) and the “tubes” will gently slide off your lashes …you will actually see the tubes in your hand! Keep in mind that it takes the combination of water & gentle pressure to remove blinc – not one or the other. Pressure alone will not do it (it is recommended that the beauty consultant has some blinc mascara on his/her hand to illustrate that when its sets, it does not smudge when you rub it), and water alone will not do it. You can cry your eyes out at a wedding, and nothing will happen, in fact, that is why Bride’s ranked blinc as a top 10 mascara to wear on your wedding day (the beauty consultant should point to the Bride’s PR article). But water AND pressure at the same time, like when you are taking a shower, will make the tubes gently slide right off, leaving no tint or residue behind making it healthier for your lashes since there is no buildup over time (it is recommended that the beauty consultant has a water spray bottle to show how the mascara comes off his/her hand by just spraying it several times…i.e. water & pressure!). And since blinc does not require harmful eye makeup removers, it is also healthier for your entire eye area since you are not rubbing the most sensitive part of your face. In addition, blinc does not penetrate your lash or your skin, unlike traditional mascaras.

It retails for $26, comes in 6 colors – black, dark brown, medium brown and fun and flirty dark green, blue and purple! If you decide to try it, I suggest you wear it all day to work, then sweat up a storm while exercising and even sleep with it the first night. You will be happy to see that your lashes will look the same the next morning and you will find no marks on your pillow. We do not recommend that you continuously sleep with it, just for the first time so you can be convinced of its performance. You will see that blinc mascara gives you the best of both world… the hold you’ve been looking for and the ease-of-removal you’ve always wanted!

Video Tutorials


I don’t understand how blinc Mascara is water resistant, yet it comes off with the use of water?

Neither water nor friction alone is enough to remove blinc Mascara. It is only when the two are combined that the mascara can be removed. By simply washing your face and applying gentle pressure to the lashes, the tubes that were formed will easily slide off. Water loosens the mascara’s adhesion to the lashes, but it still takes the gentle pressure to remove the tubes. As an example of how much pressure is required, taking a shower should provide enough for blinc to slide off your lashes.

Can I use regular makeup remover to take it off?

The only thing that will effectively remove the mascara is water and pressure. Using cleansing milks or eye makeup removers may or may not work. Furthermore, they do not help the health of your eyes, so why use them? The purpose of creating blinc was to avoid harmful makeup removers, as well as rubbing the part of the face most susceptible to wrinkling.

Will I damage or pull out my lashes when I am removing Blinc Mascara?

No. Once the mascara is saturated with water, the adhesiveness becomes neutralized and allows for the mascara to slide off effortlessly, leaving no tint or residue behind. blinc Mascara does not have the penetrative effects of oil-based paint-based mascaras, which allow for impurities to build up at the root of the lash. Furthermore, blinc Mascara does not require the use of a harsh eye makeup remover, which can lead to eye irritation and redness.

Is it safe for sensitive eyes, contact lens & eyeglass wearers?

blinc Mascara appeals to many with sensitive eyes, contact lens and eyeglass wearers. Since blinc mascara is not an oil-based paint, it does not run, smear, flake or penetrate the skin like traditional oil-based paint mascaras. For this reason, the chances for eye irritation and/or infection are greatly reduced. A lot of irritations occur due to a mascara flaking into the eye, blinc does not flake. In addition, due to blinc’s revolutionary removal method, harmful excessive rubbing and harsh eye makeup removers are no longer accomplices to eye irritation. And because blinc does not smudge or smear, eyeglass wearers can be relieved to know that no mascara will be painting their glasses.

Does it add volume and length to the lashes?

Absolutely. Since it forms a tube around each lash, it amplifies both the lash’s volume and length for a radiant natural look. Many women also apply a few additional strokes to the very tip of the lashes to add some extension. Have fun and experiment with different application methods.

Will it bunch up my lashes?

No. However, it needs to be applied correctly. Simply use Blinc’s lash brush and apply the mascara with a series of at least five strokes to ensure that the lashes are well separated. Then let the mascara set for two to three minutes without touching them.

Can I swim while I have blinc Mascara on?

Many women do without a problem. However, please be aware that at such a high level of water saturation, the mascara will slide off with the slightest touch or pressure. The good news is, if you lose a few “tubes”, you lose them like you would lose a piece of jewelry – it just comes off, without having to worry about a face full of mascara!

How long does one bottle of blinc Mascara last?

That depends on the frequency of use, but it is recommended to replace your mascara every three months. Take into consideration that blinc does not flake off, so you no longer need to re-apply during the day, which means you will use less mascara.

What about blinc’s price?

blinc Mascara is priced at a level commensurate with the most exclusive brand names in the industry. Keep in mind that blinc Mascara has 16 attributes distinguishing it from the most expensive brand available today. It is designed for women who objectively place performance ahead of image and marketing. When taking price into consideration, keep in mind that blinc should last longer than your current mascara since there is no need for reapplication throughout the day. Also, you will avoid the expense of makeup removers and pads!

Where is blinc manufactured?

blinc Mascara is manufactured in Japan.

How long has blinc been around?

blinc Mascara has been marketed outside of the US for over 30 years. It was only in 1999 that blinc officially introduced blinc in the United States.

Is it waterproof?

No. It’s better! Waterproof mascaras are so tenacious that they can often be difficult to remove, requiring considerable time and effort to apply a harsh makeup remover to the delicate skin around the eyes. Ophthalmologists agree that women should avoid wearing daily mascaras that require makeup removers. blinc Mascara provides superior hold than most waterproof mascaras, yet only requires water and gentle pressure for the tiny water resistant tubes to slide off the lashes upon removal.

What if I cry?

Crying does not produce enough water to loosen blinc Mascara’s adhesion to your lashes. Even if you did happen to cry enough tears it would not be enough to remove blinc’s tubes, since they require the combination of water and slight pressure. With the combination of enough water and slight pressure, the tiny tubes slide off leaving no residue or tint behind! You can easily wipe the tiny tubes away, as you would a grain of sand on your face. You will not have to worry about having a face full of running mascara, or those infamous “raccoon eyes” wince this is not possible with blinc Mascara!

What is the active ingredient in blinc Mascara?

blinc Mascara’s active ingredient is an acrylic copolymer.

Should I curl my lashes before or after I use blinc?

Understanding that your lashes will always fight back to get their original form, most oil-paint based mascara’s help the process, as the mascara weighs down the curl. If you curl your lashes first, then apply Blinc Mascara, the tiny tubes that form around the curled lash act like a cast, keeping the curled form longer.

Has blinc Mascara been tested?

blinc Mascara has been tested by an independent certified laboratory in the United States. The tests were conducted to identify any irritancy potential utilizing the MatTek EpiOcular in vitro toxicity testing system, using Good Laboratory Practice principles. The results were definite – blinc Mascara was given a non-irritating classification. We are also proud to say that blinc Mascara has not been tested on animals.

Product Care

  • Unopened shelf life is 2 years
  • About once a week we recommend that you use a slightly dampened q-tip to wipe around opening of the mascara; This will prevent dried mascara from forming on the outer rim of the container which can seal the tube shut, or pull out the rubber stopper
  • It is also important to make sure the product is closed tightly to prevent bacterial growth and oxygen from getting inside the tube
  • It is recommended that you discard any mascara after 3 or 4 months to prevent bacterial growth