Mascara Amplified

Product Info

Quick Facts

  • Tube forming mascara technology invented by blinc
  • Drier formula allows you to add many coats to increase volume
  • Tiny, water-resistant tubes form around each eyelash providing buildable volume and length for a natural glam look
  • Not an oil-based paint like traditional mascaras
  • Tubes act like a cast, locking in and holding curled lashes longer
  • blinc mascara cannot run, flake, smudge, smear or clump even if you have oily skin, cry, sweat or rub your eyes
  • Great for those with sensitive eyes and contact lens wearers
  • Does not require an eye make-up remover
  • You will actually see the tiny tubes in your hands (they are not your lashes!) leaving no tint or residue behind
  • Comes in 2 colors – black and dark brown
  • Retails for $26 USD / $30 CAD / £21.50 / €25

Sales Pitch

blinc Mascara Amplified

After almost a decade in development, blinc mascara AMPLIFIED provides incredible, buildable, glamorous volume and length, all while offering the LifeProof properties (i.e. smudge-proof, sweat-proof, water-resistant, flake-proof) of our original blinc mascara, that women have grown to love and depend upon.

As with our original blinc mascara (formerly known as Kiss Me), blinc’s AMPLIFIED mascara coats lashes with a glossy, volumizing and extending coat that forms tiny water resistant “tubes” around the lash. Unlike our original formula, blinc mascara AMPLIFIED applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries.
Removing blinc mascara AMPLIFIED is just as easy, and requires no makeup remover. Simply apply a little warm water along with some gentle pressure, and the tubes easily slide of your lashes. You will actually see the tiny tubes in your hand as blinc mascara AMPLIFIED comes off without leaving any messy black tint or residue behind.
It comes in 2 colors – black & dark brown. If you decide to try it, I suggest you wear it all day to work, then sweat up a storm while exercising and even sleep with it the first night. You will be happy to see that your lashes will look the same the next morning and you will find no marks on your pillow. We do not recommend that you continuously sleep with it, just for the first time so you can be convinced of its performance. You will see that blinc mascara amplified gives you the best of both worlds… the hold you’ve been looking for and the ease-of-removal you’ve always wanted!

Video Tutorials


I don’t understand how blinc mascara is water resistant, yet it only comes off with the use of water?

Neither water nor friction alone is enough to remove blinc mascara amplified. It is only when the two are combined that the mascara can be removed. By simply washing your face and applying gentle pressure to the lashes, the tubes that were formed will easily slide off. Water loosens the mascara’s adhesion to the lashes, but it still takes the gentle pressure to remove the tubes. As an example of how much pressure is required, taking a shower should provide enough for blinc to slide off your lashes.

Can I use my regular make-up remover to take it off?

The only thing that will effectively remove the mascara is water and pressure. Using cleansing milks or eye make-up removers may or may not work. Furthermore, they do not help the health of your eyes, so why use them? The purpose of creating blinc was to avoid harmful makeup removers, as well as rubbing the part of the face most susceptible to wrinkling.

Will I damage or pull out my lashes when I am removing blinc mascara?

No. Once the mascara is saturated with water, the adhesiveness becomes neutralized and allows for the mascara to slide off effortlessly, leaving no tint or residue behind. blinc mascara amplified does not have the penetrative effects of oil-based paint-based mascaras, which allow for impurities to build up at the root of the lash. Furthermore, blinc mascara amplified does not require the use of a harsh eye make-up remover, which can lead to eye irritation and redness.

Is it safe for sensitive eyes, contact lens & eyeglass wearers?

blinc mascara amplified appeals to many with sensitive eyes, contact lens and eyeglass wearers. Since blinc mascara amplified is not an oil-based paint, it does not run, smear, flake or penetrate the skin like traditional oil-based paint mascaras. For this reason, the chances for eye irritation and/or infection are greatly reduced. A lot of irritations occur due to a mascara flaking into the eye, blinc does not flake. In addition, due to blinc’s revolutionary removal method, harmful excessive rubbing and harsh eye makeup removers are no longer accomplices to eye irritation. And because blinc does not smudge or smear, eyeglass wearers can be relieved to know that no mascara will be painting their glasses.

Does it add volume and length to the lashes?

Absolutely. Since it forms a tube around each lash, it amplifies both the lash’s volume and length for an everyday glam look. You can add as many coats as you would like of blinc mascara amplified to build the look that you desire.

Can I swim while I have blinc mascara on?

Many women do without a problem. However, please be aware that at such a high level of water saturation, the mascara will slide off with the slightest touch or pressure. The good news is, if you lose a few “tubes”, you lose them like you would lose a piece of jewelry – it just comes off, without having to worry about a face full of mascara!

How long does one bottle of blinc mascara last?

That depends on the frequency of use, but it is recommended to replace your mascara every three months. Take into consideration that blinc does not flake off, so you no longer need to re-apply during the day, which means you will use less mascara. This should translate to a tube of blinc lasting longer than your current mascara. Other hygiene tips include: not sharing your mascara with anyone, removing your mascara every night prior to sleeping, and closing the bottle tightly after use.

What about blinc’s price?

blinc mascara amplified is priced at a level commensurate with the most exclusive brand names in the industry. Keep in mind that blinc mascara amplified has many attributes distinguishing it from the most expensive brand available today. It is designed for women who objectively place performance ahead of image and marketing. When taking price into consideration, keep in mind that blinc should last longer than your current mascara since there is no need for reapplication throughout the day. Also, you will avoid the expense of a makeup removers and pads!

Where is blinc mascara manufactured?

blinc mascara amplified is manufactured in the United States.

Is it waterproof?

No. It’s better! Waterproof mascaras are so tenacious that they can often be difficult to remove, requiring considerable time and effort to apply a harsh makeup remover to the delicate skin around the eyes. Ophthalmologists agree that women should avoid wearing daily mascaras that require makeup removers. blinc mascara provides superior hold than most waterproof mascaras, yet only requires water and gentle pressure for the tiny water resistant tubes to slide off the lashes upon removal.

What if I cry?

Crying does not produce enough water to loosen blinc mascara’s adhesion to your lashes. Even if you did happen to cry enough tears it would not be enough to remove blinc’s tubes, since they require the combination of water and slight pressure. With the combination of enough water and slight pressure, the tiny tubes slide off leaving no residue or tint behind! You can easily wipe the tiny tubes away, as you would a grain of sand on your face. You will not have to worry about having a face full of running mascara, or those infamous “raccoon eyes” since this is not possible with blinc mascara!

What is the active ingredient in blinc mascara?

blinc mascara amplified’s active ingredient is an acrylic copolymer.

Should I curl my lashes before or after I use blinc?

Understanding that your lashes will always fight back to get to their original form, most oil-paint based mascara’s help the process, as the mascara weighs down the curl. If you curl your lashes first, and then apply blinc mascara amplified, the tiny tubes that form around the curled lash act like a cast, keeping the curled form longer.

Has blinc mascara been tested?

blinc mascara amplified has been tested by an independent certified laboratory in the United States. The tests were conducted to identify any irritancy potential utilizing the MatTek EpiOcular in vitro toxicity testing system, using Good Laboratory Practice principles. The results were definite – blinc mascara was given a non-irritating classification. We are also proud to say that blinc mascara has not been tested on animals.

Will blinc hold up to extremely hot weather and humidity?

blinc mascara amplified is not so much heat sensitive as it is sensitive to water/saturation. We have many clients in some of the hottest places on earth (ie: Las Vegas, Saudi Arabia, etc…) that swear by its performance.
Here are a few tips that may help improve your mascara’s performance:
1.) Apply the mascara on clean, dry lashes. Make sure you don’t have any moisturizers on before application or around the eye, which could affect its adhesion to the lashes.
2.) Give the mascara a few minutes to fully set after application before you go outside.

Product Care

  • Unopened shelf life is 2 years
  • About once a week we recommend that you use a slightly dampened q-tip to wipe around opening of the mascara. This will prevent dried mascara from forming on the outer rim of the container which can seal the tube shut, or pull out the rubber stopper. It is also important to make sure the product is closed tightly to prevent bacterial growth and oxygen from getting inside the tube
  • It is recommended that you discard any mascara after 3 or 4 months to prevent bacterial growth