Product Info

Quick Facts

  • Peealable eyeliner peel technology invented by blinc
  • Water-resistant, intense layer of color glides onto skin
  • Not a cosmetic paint like traditional liquid eyeliners; does not penetrate the skin
  • blinc eyeliner cannot flake, fade, run or smudge even if you have oily skin, cry, sweat or rub your eyes
  • Does not require an eye make-up remover; effortlessly peels off by simply combining lots of water and gentle pressure (from fingertips or washcloth)
  • You will actually see the strips of color in your hands, leaving no tint or residue
  • Comes in 5 colors – black, brown, grey, blue and purple
  • Retails for $26 USD / $30 CAD / £21.50 / €25

Sales Pitch

blinc Eyeliner

Unlike traditional eyeliners that can leave behind lines for days and days, blinc’s smooth liquid eyeliner glides onto the skin and forms a water-resistant layer of color that easily peels off with warm water and slight pressure upon removal.

And just like our mascara, blinc eyeliner cannot clump, flake, fade, run or smudge. Similarly, it contains few ingredients, about a dozen, making it feel much lighter on your eyes. The design of the applicator also opens the door to creativity, allowing for lines of varying sizes and shapes (paint the product on hand). And unlike traditional eyeliner, blinc eyeliner is not a cosmetic paint and does not penetrate the skin nor leave behind tint or residue. This combined with blinc’s ease of removal (show the person how easy it slides off the skin) means you no longer have to worry about harsh eyeliners that leave behind lines for days and days and require rubbing and tugging that can damage skin and contribute to the appearance of fine lines and wrinkles. And because blinc eyeliner washes away with just warm water and slight pressure, there is no need to purchase additional eyeliner removal products, making it less expensive and the ideal product for people with sensitive eyes and who wear contact lenses. In fact, (emphasis on this fact) laser eye surgeons carry and recommend blinc eyeliner to their patients.

blinc is also perfect for weddings and other special occasions where a few tears might swell in your eyes and no matter how much you cry or rub your eyes, blinc eyeliner will not smudge or run! As you may have noticed, (point to Prevention Magazine PR) blinc eyeliner is even recognized by Prevention Magazine as a safer and better performing eyeliner.

blinc eyeliner comes in five colors, black, brown, blue, grey and purple! Try it and you will see that blinc gives you the hold you’ve been looking for and the ease-of-removal you’ve always wanted!


Are the products Vegan?


Do the products contain Gluten (grain of any kind)?


Does the eyeliner have a thin actual brush to apply with or is it a felt tip?

blinc Eyeliner has a very thin actual brush that makes it very easy to apply a very straight thin line.

Can I put blinc Eyeliner on the inner rim of my eyelid?

Although the blinc formula is hypoallergenic we do not recommend applying it to this area simply because the inner rim of your eye is wet and blinc Eyeliner must be applied on a clean dry surface.

Does blinc Eyeliner have animal by-products?

No, blinc Eyeliner does not have any animal by-products.

How do I create a wide-eyed, radiant look?

Gently pull the lid skin taunt towards your ear and start at the inner part of the lid, draw a think line smoothly and evenly along the upper lid, getting as close to the lashes as possible. Make sure to apply your blinc Eyeliner all the way to the corner of your eyes for the full effect. You can also try drawing three dashes. One at the inner corner, one in the middle of the lashes line and another at the outer corner and the connecting the dashes.

How do I remove my blinc Eyeliner?

Neither water nor pressure alone will remove blinc Eyeliner. Only the combinations of lots of warm water and gentle pressure, from your fingertips, a washcloth or water pressure (ie: shower), will slide the layer of color effortlessly off your lash line and into your hand. You will start to feel blinc Eyeliner become saturated as its grip on the skin loosens. Keep applying more warm water until the layer of color that was formed on your skin begins to slide off effortlessly.

Is the packaging recyclable?

1.) The new aluminum screw-top cylinder is reusable. We encourage consumers to hang onto the screw-top aluminum container and use it as a storage device in their purse or makeup bag for items such as tweezers, liner pencils, brow pencils, bobby pins, or anything else that fits and helps organize the inside of a purse.
2.) The new screw-top cylinder is made of aluminum and is thus recyclable. We encourage those clients who choose to discard the cylinder to discard them in the appropriate recycling bins. Please note the recycling symbol which appears on our packaging.

Product Care

  • Unopened shelf life is 2 years
  • Use a slightly dampened q-tip to wipe around opening of the eyeliner. We recommend cleaning the container after each use if any formula gets on the outside. This will prevent the formula from building up, sealing the container shut and resulting in the stopper from coming loose.
  • Seal the product immediately after use